Emily Goward | Branding Session for a Wedding Planner

Emily is the owner of In The Details Weddings where she specializes in planning weddings and other smaller events! Emily is a recent Grand Valley State University graduate who wanted to be a full-time business owner. She hustled as a kid sewing pillows and making jewelry and selling those at garage sales. In college, Emily had three internships in the wedding industry that developed her love and passion for becoming a wedding planner.

Emily gathered some local wedding vendors to participate in a styled shoot, which is essentially like a mini faux wedding scene. She wanted the details to be directly related to her branding colors (light blue and pink) in order for there to be a nice color aesthetic for her website and social media channels. After the styled shoot portion, we created an office scene to showcase a little bit of behind the scenes and take some updated head shots. Emily also created a cool mood board that she taped to the wall behind her as inspiration and a fun backdrop! Her fiance, Ethan, joined us for a little while as Emily plans to incorporate him into her business as a photographer in the future.

This was a fun day and I’m super excited to see how Emily incorporates these photos into her website, social media channels and so much more!

Styled Shoot Vendor Team

Planning and Coordination: In the Details Weddings

Studio Space: Wealthy Studios

Tuxedo Rental: Dunhill Tuxedos

Dress: Timeless Bridal Boutique

Florist: Huff and Bloom Floral Co.

Beauty: Hair and Makeup by KVB

Tabletop Rentals: Pairadocs Rentals

Table and Chair Rental: Copper & Lace

Stationary: Pretty Petal Papers

Models: Isabell David and Jesse David